I wrote a few months ago about how books might evolve as a medium. Since then I have found myself reflecting more on some of the new mediums of communication the internet has afforded us.
Twitter looms large in public discourse, serving as a President’s soapbox, a VC Café philosophique and a place to do jokes, among others. The form itself is real menagerie, from banal one-liners to threaded diatribes. It feels ephemeral and is hard to search or organise; it is unstructured. It is highly contextual, to be experienced in the moment, rather than after-the-fact. A conversation, not a historic record (though surely Tweets will become cited artefacts soon enough). Twitter is perhaps the platform these confused times deserve (one might posit that the blue bird had a causal role, but that is best left for another time).
Email newsletters feel like quite an old format, but I find myself subscribing to more and more these days. Also a real mixed bag of content, from professional organisations’ weekly updates to the idle wonderings of creative minds. I enjoy newsletters because people seem able to be themselves – Yancey Strickler describes newsletters as part of the dark forest of the internet.
“These are all spaces where depressurized conversation is possible because of their non-indexed, non-optimized, and non-gamified environments.”
There is something private about a newsletter, not just read in your browser but invited into your inbox, placed on your implied to-read list. I find that there are some I archive almost automatically (I should unsubscribe), while there are others I look forward to, just as I look forward to the bi-weekly arrival of Private Eye.
The third form I have been thinking about is by far the most niche, but is also the one which led me to write this post – blogchains. Described and invented at Ribbonfarm:
“A blogchain is longform by other means. Containerized longform if you like. A themed blog-within-a-blog, built as a series of short, ideally fixed-length posts (we’re trying to standardize on 300 words as one container size).”
Distinct from a series, more improvisational, responsive and evolutionary. In writing this blog, I have developed a few larger ideas that I want to build out, but I haven’t felt I have the will (or the audience) to write a big old essay. So maybe I will try blogchains on for size, with this the first one, inspired by James Blake – Assume Forms, on internet mediums.